A complete identity renewal for an established consulting group, built to look unmistakably like itself.
Scope of work
Brand Identity
/
Deliverables
Wordmark · Symbol · Colour system · Brand guidelines
Client
Regius
Industry
Consulting
Beyond coherence, the renewal had a strategic goal: to make Regius unmistakable. In its category, the previous identity sat too close to others in tone, color and type — close enough to invite the occasional second look.
The new identity was built to own a distinct territory: nothing about it could be mistaken for anyone else. This was never about following a trend — it was about claiming a space that belongs to Regius alone.
The approach
One principle guided every decision: distinctiveness. We moved the wordmark to a confident all-caps treatment with softly curved letterforms, and replaced the small angular mark with a fully curved, forward-leaning icon.
The new palette abandoned the previous tones entirely, trading them for a deep violet and a warm orange-to-yellow gradient. Every choice pushed in the same direction — an identity that stands on its own and resembles no one.
The symbol
At the centre of the system is a single forward-leaning mark — a curved form that reads as motion and momentum, where the previous icon had been small and angular.
It was designed to work on its own as easily as beside the wordmark, giving Regius something it didn't have before: a symbol people remember, and one flexible enough to carry the brand across every surface it lives on.
The result
The outcome is an identity that belongs to Regius alone — confident, current, and impossible to confuse with anyone else in its category.
The same principle that started the project is now built into every part of the brand, from its documents to the wall at reception. An identity the company wears with pride, and one made to hold up well beyond the day it launched.
Testimonial
Lorenzo Acosta G.
CEO
Regius